Bircham International University provides adult degree programs leading to a distance education university degree at professional, undergraduate and graduate levels through sound updated curricula and an innovative distance learning method of instruction.

Sales & Product Management. Given program examines sales and commercial strategies. Its main focus is on the key issues involved in a successful sales strategy and on how to build customer loyalty. The program  updates the latest negotiation skills for sales managers. Furthermore, it deals with all aspects that influence the sale of products and services including their price, design, manufacturing, distribution and, of course, final sale. The program contains 24 credits.

Courses (each subject accounts for 3 credits):
     - Consumer Behavior Analysis
     - Product & Price Management
     - Sales Force Management
     - Customer Relations Management
     - Advertising & Promotional Strategies
     - Database & Direct Marketing
     - Retailing & Channels of Distribution
     - Measuring Customer Satisfaction

Tuition: each 3 credits - $275