Bircham International University provides adult degree programs leading to a distance education university degree at professional, undergraduate and graduate levels through sound updated cur ricula and an innovative distance learning method of instruction.

Marketing & Communication – it emphasizes fresh marketing strategies and cutting-edge marketing concepts that help keep you in touch with your customers. This program focuses on the key issues facing companies today, including how to outperform competitors, anticipate future trends, improve advertising and sales, build customer loyalty and market on the Internet. Marketing & Communication updates the latest negotiation skills for salespeople; current marketing strategies; innovative approaches to qualitative research that deepen student’s understanding of customers; and hot topics such as cohort marketing, person-to-person marketing and marketing on the Internet, etc. The program contains 57 credits.

Courses (each subject accounts for 3 credits):
     - Persuasion & Media Influence
     - Marketing & Communication
     - Mass Media & Communication
     - Advertising & Public Relations
     - Internet & Online Marketing
     - Consumer Behavior Analysis
     - Product & Price Management
     - Sales Force Management
     - Customer Relations Management
     - Advertising & Promotional Strategies
     - Public Relations Communications
     - Database & Direct Marketing
     - Retailing & Channels of Distribution
     - Measuring Customer Satisfaction
     - Marketing Planning & Analysis
     - Strategic Marketing Management
     - Positioning & Competitive Strategies
     - Communication Effectiveness Research
     - Market Research Methods & Tools

Tuition: each 3 credits - $275