Bircham International University provides adult degree programs leading to a distance education university degree at professional, undergraduate and graduate levels through sound updated curricula and an innovative distance learning method of instruction.

Advertising & Media – explores the utilization of advertising, integrated marketing communications and new media in local, regional, national and global markets. This program covers such topics as: advertising campaigns, ad agencies, copywriting, the impact of new technology, interactive electronic media, audience measurement, corporate positioning, branding, consumer behavior, media sales and management. The program shows how to reach a targeted media and attract the kind of attention that produces effective results.

Program Courses (each course consists of 3 credits):
     - The Communication Process
     - Persuasion & Media Influence
     - Mass Media & Communication
     - Advertising & Public Relations
     - Consumer Behavior Analysis
     - Advertising & Promotional Strategies
     - Mass Media Budget & Planning
     - Advertising Campaign Design
     - Advertising Media Management
     - Advertising Agency Management
     - Positioning & Competitive Strategies
     - Communication Effectiveness Research

Tuition: each 3 credits - $275